Gusto is the warmhearted, all-in-one “people platform” trusted by over 400,000 U.S. businesses, weaving payroll, benefits, HR, time tracking, and compliance into one graceful flow. Born in 2012 as ZenPayroll, it simplifies running payroll in minutes, automates tax filing, handles onboarding, provides insurance and 401(k) setup, and even supports global contractor pay—all while offering expert support and saving teams meaningful time and stress.