**InTheZone Labs** is a performance-focused nootropic and bioceutical brand from Nitches, Inc. They craft American-made supplements like *Focused Extreme*, *Focused Youth*, and *Passion*, engineered to boost mental clarity, energy, cognitive development, and vitality. After successful Phase 1 testing (July–Dec 2024) on veterans and pro athletes—where many users reported reduced brain fog, sustained focus, and even "de-aging" effects—the brand launched on Amazon and TikTok in 2025 and expanded its affiliate program on ShareASale and Awin .