Western Aloha, founded by Paul Sullivan, celebrates the unique blend of Hawaiian and Western cultures. Inspired by the paniolo (Hawaiian cowboy) heritage of Hawai‘i Island, the brand offers a range of apparel including Hawaiian cowboy shirts, palaka shirts, and aloha wear. Their designs embody the spirit of aloha, combining traditional Hawaiian motifs with Western influences. Each piece reflects the rich cultural tapestry of the islands, aiming to bring a touch of Hawai‘i's charm to the world.