**KimChi Chic Beauty** is a bold, inclusive makeup brand founded by drag star **Kim Chi** from *RuPaul’s Drag Race*. Launched in 2019, it offers affordable, high-performance products like the viral **Puff Puff Pass setting powder** and **The Most Concealer**, praised for quality and wide shade ranges. The brand celebrates diversity, creativity, and drag culture, with fun packaging and cruelty-free formulas—available online and in CVS, JCPenney, and more.