Can I cite these coupon statistics?

Yes. These figures are free to use with a link back to getmepromo.com/coupon-statistics as the source.

Are coupon codes or deals more common?

Deals outnumber coupon codes roughly two to one - about 69% deals vs 31% codes across 30,840 live offers.

What is the most common discount depth?

Among percentage-off offers, 10% off is the single most common depth, followed by 15%. Deeper 40-70% discounts cluster around seasonal sale events.

How current is this coupon data?

It reflects the GetMePromo live database as of August 2026, covering 3,185 stores and 30,840 offers across 72 categories in the US, UK, Canada and Australia.

Online Coupon & Discount Statistics 2026

Online coupon and discount statistics 2026 — GetMePromo data report

GetMePromo Data Report · August 2026The data behind online savings in 2026

How do online discounts actually break down in 2026? We analysed our live catalogue of verified coupons and deals to find out — the split between codes and deals, the discount depths shoppers really see, and which categories carry the most offers. Every figure below is first-party data from the GetMePromo database and is free to cite with a link back to this page.

3,185

Active stores tracked

30,840

Live offers

Codes vs deals: how offers split

Of 30,840 live offers, roughly 31% are coupon codes you paste at checkout, while 69% are deals that apply automatically through the offer link — deals outnumber codes by more than two to one.

31% Codes

69% Deals

9,454 coupon codes · 21,386 automatic deals

The most common discount depths

Among percentage-off offers, everyday codes cluster at the shallow end — 10% off is the single most common depth, followed by 15%. The headline 40–70% cuts show up mostly during seasonal sale events rather than year-round.

10% offMost common

15% offVery common

25% offCommon

30% offCommon

40% offFrequent

50% offSale events

💡 Takeaway: for everyday shopping, expect 10–15% off; save big-ticket buys for seasonal sales (Black Friday, EOFY) when 40–70% offers spike.

Where the offers are: top categories

Fashion, health and beauty lead the catalogue by the number of stores carrying live offers:

Fashion & Clothing426

Health & Wellness400

Apparel & Fashion375

Beauty & Cosmetics262

Travel & Hotels194

Software184

Electronics182

Sports & Fitness151

Other findings

The catalogue includes over 1,000 free-shipping offers — skipping delivery fees is often a bigger saving than a small percentage code.
Auto-applied deals are the majority, so “no coupon needed” is increasingly the norm at checkout.
Discount depth rises sharply around seasonal events — timing a purchase can matter more than the code itself.

Methodology

All figures are first-party data from the GetMePromo coupon database as of August 2026, covering 3,185 active stores and 30,840 live offers across 72 categories in the US, UK, Canada and Australia. Offers are counted while active; expired offers are excluded.

Coupon statistics FAQs

Can I cite these statistics? Yes — these figures are free to use with a link back to this page as the source.
Are coupon codes or deals more common? Deals outnumber coupon codes roughly two to one — about 69% deals vs 31% codes.
What is the most common discount? Among percentage-off offers, 10% off is the single most common depth, followed by 15%; deeper 40–70% discounts cluster around seasonal sales.
How current is this data? It reflects the GetMePromo live database as of August 2026 and is refreshed as the catalogue changes.

Source: GetMePromo live coupon database, August 2026 (3,185 stores; 30,840 offers; 72 categories; US/UK/CA/AU). Free to cite with attribution to getmepromo.com/coupon-statistics.