Online Coupon & Discount Statistics 2026

A data snapshot of the online-savings landscape, drawn from GetMePromo’s live database of thousands of stores and offers across the US, UK, Canada and Australia.

How do online discounts actually break down - codes versus deals, which discount depths are most common, and where the offers cluster? We analysed our live catalogue to find out. Below are the headline numbers, free to cite with a link back to this page.

3,185

Active stores tracked

30,840

Live offers

72

Categories

4

Countries (US/UK/CA/AU)

Codes vs deals: how offers split

Of 30,840 live offers, roughly 31% are coupon codes (9,454) you enter at checkout, while 69% are deals (21,386) that apply automatically or on-site. In other words, for every coupon code there are about two automatic deals - a reminder to always check for an active sale before hunting for a code.

The most common discount depths

Among offers advertising a percentage off, these are the most common discount depths in our data:

Discount depthRelative frequency10% offMost common15% offVery common50% offCommon (sale events)30% offCommon25% offCommon40% offFrequent

The takeaway: everyday codes cluster around 10-15% off, while the headline 40-70% discounts tend to appear during seasonal sale events rather than year-round.

Where the offers are: top categories

By number of stores, savings are concentrated in fashion, health and beauty:

CategoryStoresFashion & Clothing426Health & Wellness400Apparel & Fashion375Beauty & Cosmetics262Travel & Hotels194Software184Electronics182Sports & Fitness151

Other findings

Beyond percentage discounts, our catalogue includes over 1,000 free-shipping offers - a reminder that avoiding delivery fees can beat a small percentage code on lower-value orders. Buy-one-get-one (BOGO) offers remain comparatively rare, appearing on a small fraction of listings and typically concentrated in fashion and beauty.

Cite this data. These statistics are free to use in articles and research - please credit GetMePromo with a link to getmepromo.com/coupon-statistics as the source.

Explore the live offers behind the data in our stores directory, or find savings by group with our student, military and teacher discount guides.

Coupon statistics FAQs

Where does this coupon data come from?

All figures are first-party data drawn from the GetMePromo coupon database as of August 2026, covering 3,185 active stores and 30,840 live offers across 72 categories in the US, UK, Canada and Australia.

Can I cite or share these coupon statistics?

Yes. You are welcome to cite these statistics with a link back to this page (getmepromo.com/coupon-statistics) as the source. The data is updated periodically as our catalogue grows.

What is the most common type of online discount?

In our dataset, deals (automatic on-site offers) outnumber coupon codes roughly two to one, and among percentage discounts, 10% off is the single most common depth, followed by 15% and 50%.

Methodology: figures are first-party data from the GetMePromo coupon database as of August 2026 (3,185 active stores; 30,840 live offers; 72 categories across US/UK/CA/AU). Percentage-depth frequencies are based on offers whose title advertises a specific percent-off value. Data updates periodically as the catalogue changes.

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