**Svens Skincare** is an affordable, U.S.-based skincare brand known for simple, effective serums targeting issues like redness, dryness, acne, and aging. Their formulas feature popular actives like glycolic acid, niacinamide, hyaluronic acid, and tea tree, and are vegan and cruelty-free. Most products are under \$25 and well-reviewed for being gentle and hydrating, though some users report stickiness or mild irritation with stronger ingredients. Ideal for budget-conscious, ingredient-aware skincare users.