Fresh is a New York–based luxury skincare brand founded in 1991 by Lev Glazman and Alina Roytberg. The brand is known for blending natural ingredients with advanced skincare formulations, creating products inspired by traditional beauty rituals from around the world. Fresh became especially famous for its rose, soy, and sugar-based skincare lines, which focus on hydration, gentle cleansing, and sensorial beauty experiences. Today, Fresh is sold globally and remains a leading name in premium skincare and clean beauty innovation.